Investigating the Effects of Popularity on Comment Civility: A Tale of Two Spiderman Videos (A YouTube Case Study)

Presenter Information

Isaac Smith, Andrews University

Abstract

This project seeks to explore the connection between the civility of internet comments and the popularity of the page that hosts them- through the lens of two YouTube videos. Both are on the same topic and were released around the same time. By using a combination of manual review and computer data analysis, readers will be able to discover if video popularity has a negative effect on comment civility. My findings will also reflect possible correlations between manual and computer analysis of factors encouraging civility, and provide examples of notable and intriguing comments I found during my study.

Acknowledgments

Faculty Mentor: Heather Day, Communication

Location

Buller Hall Lobby

Start Date

11-15-2018 4:00 PM

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Nov 15th, 4:00 PM

Investigating the Effects of Popularity on Comment Civility: A Tale of Two Spiderman Videos (A YouTube Case Study)

Buller Hall Lobby

This project seeks to explore the connection between the civility of internet comments and the popularity of the page that hosts them- through the lens of two YouTube videos. Both are on the same topic and were released around the same time. By using a combination of manual review and computer data analysis, readers will be able to discover if video popularity has a negative effect on comment civility. My findings will also reflect possible correlations between manual and computer analysis of factors encouraging civility, and provide examples of notable and intriguing comments I found during my study.