Date of Award


Document Type


Degree Name

Master of Arts


College of Arts and Sciences


Communication, MA

First Advisor

Desrene Vernon-Brebnor

Second Advisor

Heather Thompson-Day


Thought leadership is fast becoming a powerful communication tool for most industries and sectors including higher education institutions (HEIs). This study employed textual analysis to determine how Andrews University's thought leadership on LinkedIn compares with four other top-ranking Adventist universities, namely Loma Linda University, Pacific Union College, Southern Adventist University and Walla Walla University. The text elements that were analyzed during the study were image posts and video posts on the respective LinkedIn pages of these institutions, spanning from January 2021 to June 2021. Among other findings, the results of the study revealed that Andrews University compares as the least ranked among the top-ranking Adventist universities with regards to its LinkedIn thought leadership communication.

Subject Area

Leadership; Thought leadership; Seventh-day Adventist universities and colleges--Comparative studies; Social media; Linkedln (Electronic resource)