Date of Award
2022
Document Type
Thesis
Degree Name
Master of Arts
College
College of Arts and Sciences
Program
Communication, MA
First Advisor
Desrene Vernon-Brebnor
Second Advisor
Heather Thompson-Day
Abstract
Thought leadership is fast becoming a powerful communication tool for most industries and sectors including higher education institutions (HEIs). This study employed textual analysis to determine how Andrews University's thought leadership on LinkedIn compares with four other top-ranking Adventist universities, namely Loma Linda University, Pacific Union College, Southern Adventist University and Walla Walla University. The text elements that were analyzed during the study were image posts and video posts on the respective LinkedIn pages of these institutions, spanning from January 2021 to June 2021. Among other findings, the results of the study revealed that Andrews University compares as the least ranked among the top-ranking Adventist universities with regards to its LinkedIn thought leadership communication.
Subject Area
Leadership; Thought leadership; Seventh-day Adventist universities and colleges--Comparative studies; Social media; Linkedln (Electronic resource)
Recommended Citation
Akoto-Boateng, Nana Ama O., "Andrews University’s Thought Leadership Communication on LinkedIn: A Textual Analysis" (2022). Master's Theses. 197.
https://dx.doi.org/10.32597/theses/197/
https://digitalcommons.andrews.edu/theses/197
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
DOI
https://dx.doi.org/10.32597/theses/197/