McDonaldization Revisited: Critical Essays on Consumer Culture

Authors

Jacquelyn Warwick, Andrews UniversityFollow
M. Alfino
J. Capito
R. Wynyard

Document Type

Article

Publication Date

January 1999

Journal Title

Journal of the Academy of Marketing Science

Recommended Citation

Warwick, Jacquelyn; Alfino, M.; Capito, J.; and Wynyard, R., "McDonaldization Revisited: Critical Essays on Consumer Culture" (1999). Faculty Publications. 8.
https://digitalcommons.andrews.edu/sba-pubs/8