Differences in the Evaluative Criteria Used by Parents and Students When Selecting a College

Authors

Jacquelyn Warwick, Andrews UniversityFollow
Phylis Mansflied

Document Type

Article

Publication Date

January 2003

Journal Title

Journal of Marketing for Higher Education

Recommended Citation

Warwick, Jacquelyn and Mansflied, Phylis, "Differences in the Evaluative Criteria Used by Parents and Students When Selecting a College" (2003). Faculty Publications. 113.
https://digitalcommons.andrews.edu/sba-pubs/113