The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?

Authors

Jacquelyn Warwick, Andrews UniversityFollow
Sheila Jones

Document Type

Article

Publication Date

January 1995

Journal Title

Association of Marketing Theory and Practice Conference

Recommended Citation

Warwick, Jacquelyn and Jones, Sheila, "The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?" (1995). Faculty Publications. 101.
https://digitalcommons.andrews.edu/sba-pubs/101