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  Value Analysis for Moral Leadership

  Lawrence G. Downing, Robert M. Krone, and Ben A. Maguad

  This book affirms the global need for moral leadership in the 21st century at a time when the risks to human survival have been increasing. What is particularly needed is leadership with ethical or moral behavior ingrained in its values system. People know that when they are not treated ethically and morally, bad things happen. They recognize that when crime or unethical acts are chosen, stable and productive lives are damaged and environments become destructive. They, therefore, prefer an environment where their lives proceed in constructive ways to improve the quality of life for themselves and others. In view of this, intentional immoral and unethical behavior for short-term gains should be identified and prevented from sowing seeds of destruction.

  The authors believe that the purpose of moral leadership is to increase the quality of life for humanity by eliminating the huge tragic costs and wastes that inevitably results from immoral or unethical leadership. To evaluate and compare existing moral leadership with desired standards, they proposed the use of Values Analysis as the methodological tool powered by the Ideas Unlimited Group Survey Method which is able to penetrate the complexities Values Analysis presents.

  Ethical and moral leadership is still the most critical variable that leaders must have to influence organizational behavior and performance. Quality cannot be achieved or sustained in an immoral, corrupt or dishonest system. The need for moral leadership will continue to increase with the ever increasing human and material costs of its failure. Hence, the onus is on leaders to take an active role in promoting positive values and practices in their organizations and communities.

  A good way to teach moral leadership is via the Benefit-Cost Method by providing some examples of all the good that can occur when individuals or groups have high moral and ethical standards and contrast these with the destructiveness and misery which result from opposite cases. There may be no more important subject for teachers and students than the pursuit of the vision to achieve universal moral leadership.

  CONTENT

  1. Theory and Purpose for Moral Leadership
  2. Moral Leadership through the Ages
  3. Values Analysis for Moral Leadership
  4. When Moral Leadership Fails
  5. Building Your Personal Foundation for Moral Leadership
  6. Humankind’s Future and Moral Leadership
  7. Guidelines for Teachers

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  The Essentials of Marketing Research, 4th ed.

  Lawrence Silver, Robert Stevens, Courtney Kernek, Bruce Wrenn, and David Loudon

  Identifying and assessing information is a key to a successful marketing strategy. The Essentials of Marketing Research, 4th Edition, guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: • Secondary research and data mining • Marketing research ethics • Internet marketing research • Qualitative and exploratory research • Data collection tool design and deployment • Qualitative data analysis • Statistical analysis • Research report preparation With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. (publisher)

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  Scriptural Foundations for Microeconomics

  Harwood Hoover Jr.

  Microeconomics—when seeking to understand market forces for the benefit of others—is an honorable area of study for a committed Christian. In making market decisions based on supply, demand, profit maximization, and market structures, a Christian businessperson uses Gospel values as a guide toward moral choices.

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  Scriptural Foundations for Accounting

  Carmelita Troy and LeRoy Ruhupatty

  Accounting—seeking to keep trustworthy records to benefit others—is an honorable endeavor for a committed Christian. A Christian accountant reliably keeps the books so the financial reports faithfully represent the business activities of the company.

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  Consumer Behavior: Putting Theory into Practice

  Bruce Wrenn, David Loudon, and Albert Della Bitta

  Previously published by McGraw Hill, the authors have updated the fifth edition to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 5e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. Reviewers liked the practical application of the chapter material, noting students’ bias for retaining material that can help them become successful in a marketing career. The text thoroughly incorporates marketing realism, stressing the application of conceptual material to marketing strategies and decision making in the private, public, and nonprofit sectors. Considerable effort has been made to present the material clearly and in a style that is readable, interesting, and motivating to students. (Publisher)

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  Scriptural Foundations for Management

  Michael E. Cafferky

  Management—when seeking to guide and serve others— is an honorable endeavor for a committed Christian. Management can positively impact an organization and society when God’s Word guides the practice.

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  The Essentials of Marketing Research

  Lawrence Silver, Robert Stevens, W. Bruce Wrenn, and David Loudon

  Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

  The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualitative and exploratory research
  • Statistical analysis
  • Marketing research ethics

  With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. (Publisher)

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  Scriptural Foundations for Business Communication

  Verlyne Starr

  Communication—when seeking to understand and express the needs of others—is an honorable endeavor for a committed Christian. Communication can contribute to a business organization and society when God’s Word guides the practice.

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  Scriptural Foundations for Marketing

  W. Bruce Wrenn, Harwood Hoover Jr., and Jacquelyn Warwick

  Marketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. Marketing can contribute to an organization and society when God’s Word guides the practice.

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  Understanding Marketing: Expert Solutions to Everyday Challenges

  Philip Kotler and Bruce Wrenn

  Businesses soar when everyone in the organization adopts a marketing mind-set, an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing. (Amazon)

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  Building Strong Congregations: Attracting, Serving, and Developing Your Membership

  Bruce Wrenn, Philip Kotler, and Norman Shawchuck

  You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voila! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.

  The process of building a strong congregation is basically the same. And you've got to start with a plan.

  Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization for such questions as:

  • What is your congregation's mission?
  • Whom should your congregation try to reach, and how?
  • What does your congregation have to offer?
  • Why should people choose to associate with your congregation and not the one down the street?
  • How would their needs be met?
  • How do you ensure that they will want to remain participants in the life and ministry of your congregation? (publisher website)