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Understanding Marketing: Expert Solutions to Everyday Challenges
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Description
Businesses soar when everyone in the organization adopts a marketing mind-set, an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing. (Amazon)
ISBN
9781422128923
Publication Date
2010
Publisher
Harvard Business Press
City
Boston, MA
Disciplines
Marketing
First Department
School of Business Administration
Recommended Citation
Kotler, Philip and Wrenn, Bruce, "Understanding Marketing: Expert Solutions to Everyday Challenges" (2010). All Books. 17.
https://digitalcommons.andrews.edu/books/17