institutional repository; library marketing; ASDAL
In June, 2015, Andrews University launched an institutional repository. Terry Dwain Robertson will tell the story of the first three years of the repository, concluding with a report on its global impact. Lawrence W. Onsager will discuss how the repository is, could, and should be leveraged to demonstrate the value of the library to the University, including branding, marketing, recruiting both faculty and students, fundraising, and more. Finally we will explore ways in which ASDAL libraries with repositories might collaborate to enhance and enrich the impact of Adventist education globally.
Robertson, Terry Dwain and Onsager, Lawrence W., "Going Viral (Virtual Institutional Repositories and ASDAL Libraries): An Added Value for Our Stakeholders" (2018). Faculty Publications. 689.