Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses
Document Type
Conference Proceeding
Publication Date
3-27-2019
Keywords
Social media engagement, Corporate communications, Small businesses, Mid-size businesses
Book Title
Operations Management and Entrepreneurship Track. Operations Management and Entrepreneurship Association Proceedings
Publisher
MBAA International
City
Murfreysboro, TN
Edition
55th Annual MMBA International Conf., 2019, Chicago, IL
First Department
School of Business
Recommended Citation
Pichot, Kimberly S., "Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses" (2019). Faculty Publications. 1132.
https://digitalcommons.andrews.edu/pubs/1132