Test Market Research Report, What I Like About...

Authors

Monte SahlinFollow

Files

Description

This paper lays out test market research report of the direct mailing of the 1987 Missionary Book, What I Like About… by George Vandeman. Two specific pieces of market research were completed - a telephone survey and two focus groups. 371 interviews were completed.

Publication Date

Winter 1-12-1988

Publisher

NAD Church Ministries

Keywords

Research, evangelism, benefits, outreach, books

Recommended Citation

Sahlin, Monte, "Test Market Research Report, What I Like About..." (1988). Human Subject Research Archive. 15.
https://digitalcommons.andrews.edu/hrsa/15