Date of Award
12-9-2025
Document Type
Honors Thesis
Department
Visual Art & Design
First Advisor
Daniel Weber
Second Advisor
Karl Bailey
Abstract
Abstract The primary goal of this research is to answer the question "What behavioral trends exist across various generations and other demographics when it comes to how people consume and interact with news coverage?" With newspapers and other traditional mediums for news consumption being largely phased out of our increasingly digital society, it is important for communicators and journalists to have a comprehensive understanding of how to best reach members of their desired audience. I have studied the data collected and analyzed what trends are apparent in the survey's sample size, which can hopefully be applied to the larger population. To measure outcomes and conclusions, I have identified various percentages and correlations between the consistent demographics and their answers. I hypothesize that younger groups of people will tend to be less engaged with longer forms of news content but will be heavily reliant on shorter-form content for only a few specific topics when compared to older demographics. I also believe that the rates of consumption for political news will decrease as a result of polarization and sensationalism in the media.
Recommended Citation
Francis, Andrew, "Running From the Headlines: Evaluating Levels of News Consumption Attitudes Across Generations" (2025). Honors Theses. 310.
https://digitalcommons.andrews.edu/honors/310
Subject Area
News Web sites; Consumers--Attitudes; Press; News audiences
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.