Abstract
Recent research shows a correlation between self-promoting images on social media and higher levels of narcissism. This research will further demonstrate the positive correlation between the proportion of selfies an individual posts on Instagram and Millennial narcissism. The proportion of pictures that are selfies is measured in two ways: in the subject’s past 4-weeks of picture posting and in the last 30 pictures the subject posted. The standard Narcissistic Personality Inventory is used to measure the subject’s level of narcissism. The subject’s proportion of selfies and narcissistic score is then analyzed for any possible correlation.
Thesis Record URL
Location
Buller Hallway
Start Date
3-6-2015 2:30 PM
End Date
3-6-2015 4:00 PM
P-18 Narcissism and the Selfie: Investigating Millennial Narcissism on Instagram
Buller Hallway
Recent research shows a correlation between self-promoting images on social media and higher levels of narcissism. This research will further demonstrate the positive correlation between the proportion of selfies an individual posts on Instagram and Millennial narcissism. The proportion of pictures that are selfies is measured in two ways: in the subject’s past 4-weeks of picture posting and in the last 30 pictures the subject posted. The standard Narcissistic Personality Inventory is used to measure the subject’s level of narcissism. The subject’s proportion of selfies and narcissistic score is then analyzed for any possible correlation.
Acknowledgments
J.N. Andrews Honors Scholar
Advisor: Bruce Wrenn, Management, Marketing & Information Systems