Event Title

The Effect of Americanization on Latin American Culture: A Comparative Study of Hofstede’s Cultural Dimensions and Pop Music

Presenter Information

Jason Shockey, Andrews University

Location

Buller Hall

Start Date

2-26-2016 2:30 PM

End Date

2-26-2016 4:00 PM

Description

In 1980, Dr. Geert Hofstede published a book outlining his methodology of quantifying and objectively comparing cultures based on six dimensions. However, since Dr. Hofstede’s research focused primarily on adult demographics, it may not adequately predict the future’s reality. My project aims to determine the Americanization’s impact on current Hispanic scores and see if they remain consistent to tradition or shift towards the United States’ values. To accomplish this, I developed a scale similar to Hofstede’s and analyzed the Billboard Top 40 list for 2014. Based on the data, it appears that Hispanic culture is drifting away from traditional values.

Acknowledgments

Dr. Sonia Badenas & Dr. Pedro Navia

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Feb 26th, 2:30 PM Feb 26th, 4:00 PM

The Effect of Americanization on Latin American Culture: A Comparative Study of Hofstede’s Cultural Dimensions and Pop Music

Buller Hall

In 1980, Dr. Geert Hofstede published a book outlining his methodology of quantifying and objectively comparing cultures based on six dimensions. However, since Dr. Hofstede’s research focused primarily on adult demographics, it may not adequately predict the future’s reality. My project aims to determine the Americanization’s impact on current Hispanic scores and see if they remain consistent to tradition or shift towards the United States’ values. To accomplish this, I developed a scale similar to Hofstede’s and analyzed the Billboard Top 40 list for 2014. Based on the data, it appears that Hispanic culture is drifting away from traditional values.