Poster Title
P-20 The Effect of Americanization on Latin American Culture: A Comparative Study of Hofstede’s Cultural Dimensions and Pop Music
Abstract
In 1980, Dr. Geert Hofstede published a book outlining his methodology of quantifying and objectively comparing cultures based on six dimensions. However, since Dr. Hofstede’s research focused primarily on adult demographics, it may not adequately predict the future’s reality. My project aims to determine the Americanization’s impact on current Hispanic scores and see if they remain consistent to tradition or shift towards the United States’ values. To accomplish this, I developed a scale similar to Hofstede’s and analyzed the Billboard Top 40 list for 2014. Based on the data, it appears that Hispanic culture is drifting away from traditional values.
Thesis Record URL
Location
Buller Hall
Start Date
2-26-2016 2:30 PM
End Date
2-26-2016 4:00 PM
P-20 The Effect of Americanization on Latin American Culture: A Comparative Study of Hofstede’s Cultural Dimensions and Pop Music
Buller Hall
In 1980, Dr. Geert Hofstede published a book outlining his methodology of quantifying and objectively comparing cultures based on six dimensions. However, since Dr. Hofstede’s research focused primarily on adult demographics, it may not adequately predict the future’s reality. My project aims to determine the Americanization’s impact on current Hispanic scores and see if they remain consistent to tradition or shift towards the United States’ values. To accomplish this, I developed a scale similar to Hofstede’s and analyzed the Billboard Top 40 list for 2014. Based on the data, it appears that Hispanic culture is drifting away from traditional values.
Acknowledgments
Dr. Sonia Badenas & Dr. Pedro Navia