Television Webcast Framing of Whistleblowing in Nigeria: A Content Analysis of Channels Television Reportage on YouTube

Presenter Status

Dr., Mass Communication

Second Presenter Status

Mass Communication

Third Presenter Status

Mass Communication (Post Graduate researcher)

Presentation Type

Oral Presentation

Location

Buller Hall, Room 250

Start Date

24-5-2019 1:55 PM

Presentation Abstract

Whistleblowing, since its popularity in Nigeria in 2016, has been a matter of discourse as it is regarded as one of the tools for fighting corruption. Media houses have been reporting whistleblowing as several amounts of money have been recovered from the coffers of public officers and other influential people in the society. This study sought to analyse the framing of whistleblowing in 2017 by Channels Television. 50 videos were content analyzed using a coding guide. Descriptive statistics was used to analyse the data collected. Findings showed that the "war against corruption" frame was the dominant frame used to report whistleblowing. "Straight news" was the dominant pattern of coverage of whistleblowing (92%). The study concludes that the media need to pay more attention and give more in depth coverage to whistleblowing. The study recommends for a better communication strategy to be used to report whistleblowing and also more in-depth and critical coverage of the policy to project not as a business venture, but as a collective responsibility for all.

Biographical Sketch

Dr. Oguchi Ajaegbu is lecturer in the department of mass communication, Babcock University, Ilisan-Remo, Ogun State, Nigeria. She holds a B.A and M.Sc. degrees in mass communication from Babcock University. Her research interests include development communication, international communication and studies on gender in relation to the media. She has co-authored books, published chapters in books and scholarly publications in revered journals both local and international.

Zainab Arinola Osanyin is currently serving as a Youth Corps Member. She obtained a Bachelor of Science in Mass Communication from Babcock University in 2018. She has interests in research in Mass Communication.

Oluwaseyi Adewunmi Sodeinde obtained a Bachelor of Arts in Mass Communication from Babcock University and a Master of Arts in Media Practice for Development and Social Change from University of Sussex, UK. Her research interests include broadcasting, social media and development communication. Sodeinde is studying to earn a PhD in Mass Communication from Babcock University.

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May 24th, 1:55 PM

Television Webcast Framing of Whistleblowing in Nigeria: A Content Analysis of Channels Television Reportage on YouTube

Buller Hall, Room 250

Whistleblowing, since its popularity in Nigeria in 2016, has been a matter of discourse as it is regarded as one of the tools for fighting corruption. Media houses have been reporting whistleblowing as several amounts of money have been recovered from the coffers of public officers and other influential people in the society. This study sought to analyse the framing of whistleblowing in 2017 by Channels Television. 50 videos were content analyzed using a coding guide. Descriptive statistics was used to analyse the data collected. Findings showed that the "war against corruption" frame was the dominant frame used to report whistleblowing. "Straight news" was the dominant pattern of coverage of whistleblowing (92%). The study concludes that the media need to pay more attention and give more in depth coverage to whistleblowing. The study recommends for a better communication strategy to be used to report whistleblowing and also more in-depth and critical coverage of the policy to project not as a business venture, but as a collective responsibility for all.