Presenter Status
Senior Lecturer, Department of Mass Communication
Second Presenter Status
Director, LMS Training Institute
Presentation Type
Oral Presentation
Session
Communication
Location
Buller Hall Room 108
Start Date
5-5-2016 10:00 AM
End Date
5-5-2016 10:20 AM
Presentation Abstract
Adventist publishing ministry work presents the least appeal to the youth of the church in Ibadan city, a foremost Seventh-day Adventist mission field in Nigeria. To find out why this negative perception and the way forward, the researchers carried out a survey on 125 youths drawn from a population of 700 youths within Ibadan city. These were administered with a structured interview (questionnaire) addressing three research questions namely, 1. How do the youths perceive the potentials of Adventist publishing ministry work as a job creation organ for youth financial empowerment while doing its evangelistic work of mission advancement? 2. To what extent are the youth of the church ready to take advantage of the financial empowerment opportunity of the publishing work? 3. In what ways would the work be made appealing to them? Working on 100 valid responses, the youth gave an average of 85.5% positive endorsement on the financial empowerment capacity of the publishing ministry. Yet on a cumulative response rate of 78% they show their unwillingness to venture in it. Therefore, to expound its holistic life enhancing potentials, while fulfilling the mission goal, this paper advocates that there is every need for re-positioning the Adventist publishing work. The mode of operation of literature evangelism work needs a total re-engineering to attract youth participation. It should be dynamically and innovatively presented for youth appeal. While emphasising its mission advancement goal its job empowerment potentials should be effectively communicated to the youth of the church.
Key Words: Adventist publishing; Literature Ministry; Literature evangelism, Youth empowerment
Biographical Sketch
Dr. Samuel Okere, is the Director of Babcock University Press and a Senior Lecturer in the institution's Department of Mass Communication. Currently he is on Sabbatical in the Department of Mass Communication Rivers State University of Science and Technology Nkpolu Oroworukwo Port Harcourt. He teaches and researches in the areas of Publishing, Copyright studies and Print Journalism.
Mr. Chibuzor Onyema is the Rector of the Literature Seminary of Western Nigeria Union Mission of Seventh-day Adventists. He is a young graduate of Theology.
Repositioning Adventist Publishing Work in Southwest Nigerian City for Youth Appeal
Buller Hall Room 108
Adventist publishing ministry work presents the least appeal to the youth of the church in Ibadan city, a foremost Seventh-day Adventist mission field in Nigeria. To find out why this negative perception and the way forward, the researchers carried out a survey on 125 youths drawn from a population of 700 youths within Ibadan city. These were administered with a structured interview (questionnaire) addressing three research questions namely, 1. How do the youths perceive the potentials of Adventist publishing ministry work as a job creation organ for youth financial empowerment while doing its evangelistic work of mission advancement? 2. To what extent are the youth of the church ready to take advantage of the financial empowerment opportunity of the publishing work? 3. In what ways would the work be made appealing to them? Working on 100 valid responses, the youth gave an average of 85.5% positive endorsement on the financial empowerment capacity of the publishing ministry. Yet on a cumulative response rate of 78% they show their unwillingness to venture in it. Therefore, to expound its holistic life enhancing potentials, while fulfilling the mission goal, this paper advocates that there is every need for re-positioning the Adventist publishing work. The mode of operation of literature evangelism work needs a total re-engineering to attract youth participation. It should be dynamically and innovatively presented for youth appeal. While emphasising its mission advancement goal its job empowerment potentials should be effectively communicated to the youth of the church.
Key Words: Adventist publishing; Literature Ministry; Literature evangelism, Youth empowerment