Location
Virtual Conference
Start Date
19-5-2021 12:00 AM
End Date
21-5-2021 12:00 AM
Description
This presentation will briefly introduce the concept of geodemographics, how the North American Division of Seventh-day Adventists conducted a marketing study in the mid-1980s, and what they learned from the study. The paper will conclude with how to replicate the NAD market research study simply and inexpensively with today’s technology.
Leveraging Geodemographic Data for Human-Subject Research: A Missiological Application.
Virtual Conference
This presentation will briefly introduce the concept of geodemographics, how the North American Division of Seventh-day Adventists conducted a marketing study in the mid-1980s, and what they learned from the study. The paper will conclude with how to replicate the NAD market research study simply and inexpensively with today’s technology.