Strand / Líneas
Student Services Online: Trends and Practices / Servicios estudiantiles en línea: tendencias y prácticas
Room Number
226
Abstract / Resumen
In this session, Jamie Jean Schneider Domm shares reflections on the current scope of social media, and provides the frame work for building a strong digital communications strategy. You’ll learn best practices for social media communications, how to track performance, target your audience, and place Facebook ads, as well as map out a complete social media campaign.
Jamie Jean Schneider is an experienced digital marketing professional with a proven record of building results-focused, integrated digital marketing strategies. Schneider joined the North American Division in 2016 as their Social Media project manager. Prior to that, she was the digital marketing specialist for the Smithsonian Associates, the largest museum-based education program in the world. This division of the Smithsonian Institution annually offers more than 800 seminars, performances, lectures, studio art classes, and local and regional study tours. During her five years at the Smithsonian Associates, Jamie was responsible for developing and implementing communications strategies for email and social media that led to explosive growth, contributing significantly to the organization becoming revenue neutral for the first time in fifty years.
Jamie is also the former digital marketing manager of the Baltimore Symphony Orchestra. During her time managing the BSO’s e-commerce strategy, the symphony received national recognition for its technological achievements. The BSO was voted best orchestra in the metropolitan area by the Washington City Paper, which noted that “This is one tech-happy organization, and it pursues a Web strategy that a newspaper publisher or two could perhaps borrow from.” The BSO also received the Orchestra Website Review Special Recognition Award in 2009 for its marketing innovations.
She has presented on digital marketing all around the country for events such as the International Tessitura Conference, the Montgomery County (Maryland) Arts Council, Capacity Interactive Digital Marketing Boot Camp in NYC, Columbia Union ASI Conference, Adventist Ministries Convention, and the Emerging Arts Leaders Symposium.
Start Date
11-10-2017 2:00 PM
End Date
11-10-2017 4:15 PM
Social Media – Reaching the Right People with the Right Message
In this session, Jamie Jean Schneider Domm shares reflections on the current scope of social media, and provides the frame work for building a strong digital communications strategy. You’ll learn best practices for social media communications, how to track performance, target your audience, and place Facebook ads, as well as map out a complete social media campaign.
Jamie Jean Schneider is an experienced digital marketing professional with a proven record of building results-focused, integrated digital marketing strategies. Schneider joined the North American Division in 2016 as their Social Media project manager. Prior to that, she was the digital marketing specialist for the Smithsonian Associates, the largest museum-based education program in the world. This division of the Smithsonian Institution annually offers more than 800 seminars, performances, lectures, studio art classes, and local and regional study tours. During her five years at the Smithsonian Associates, Jamie was responsible for developing and implementing communications strategies for email and social media that led to explosive growth, contributing significantly to the organization becoming revenue neutral for the first time in fifty years.
Jamie is also the former digital marketing manager of the Baltimore Symphony Orchestra. During her time managing the BSO’s e-commerce strategy, the symphony received national recognition for its technological achievements. The BSO was voted best orchestra in the metropolitan area by the Washington City Paper, which noted that “This is one tech-happy organization, and it pursues a Web strategy that a newspaper publisher or two could perhaps borrow from.” The BSO also received the Orchestra Website Review Special Recognition Award in 2009 for its marketing innovations.
She has presented on digital marketing all around the country for events such as the International Tessitura Conference, the Montgomery County (Maryland) Arts Council, Capacity Interactive Digital Marketing Boot Camp in NYC, Columbia Union ASI Conference, Adventist Ministries Convention, and the Emerging Arts Leaders Symposium.
