"Student and Parent Evaluative Criteria: Does Gender Make a Difference " by Jacquelyn Warwick and Phylis Mansfield

School of Business Administration Faculty Publications

Title

Student and Parent Evaluative Criteria: Does Gender Make a Difference When Choosking a College?

Authors

Jacquelyn Warwick, Andrews UniversityFollow
Phylis MansfieldFollow

Document Type

Article

Publication Date

January 2005

Journal Title

Journal of Marketing for Higher Education

Recommended Citation

Warwick, Jacquelyn and Mansfield, Phylis, "Student and Parent Evaluative Criteria: Does Gender Make a Difference When Choosking a College?" (2005). School of Business Administration Faculty Publications. 110.
https://digitalcommons.andrews.edu/sba-pubs/110

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