Faculty Publications
Title
The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?
Document Type
Article
Publication Date
January 1995
Journal Title
Association of Marketing Theory and Practice Conference
Recommended Citation
Warwick, Jacquelyn and Jones, Sheila, "The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?" (1995). Faculty Publications. 101.
https://digitalcommons.andrews.edu/sba-pubs/101
