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This paper lays out test market research report of the direct mailing of the 1987 Missionary Book, What I Like About… by George Vandeman. Two specific pieces of market research were completed - a telephone survey and two focus groups. 371 interviews were completed.
NAD Church Ministries
Research, evangelism, benefits, outreach, books
Sahlin, Monte, "Test Market Research Report, What I Like About..." (1988). Human Subject Research Archive. 15.