Date of Award
Doctor of Ministry
Seventh-day Adventist Theological Seminary
Doctor of Ministry DMin
Walter B. T. Douglas
C. Raymond Holmes
An organization will only succeed if all its entities contribute to its purpose. With time these entities tend to develop their own objectives, sometimes counteracting the overall mission of the organization. Religious organizations especially seem to encounter this issue. This study examines, in an exemplary way, the purpose of a health-food factory that is owned by the Seventh-day Adventist Church in Germany and attempts to rewrite their statement of mission.
The project examines the historical background of the factory. It indicates the reasons that led to its founding and the changes that took place in the understanding of its mission since that time. Surveys have been conducted in different environments to establish present expectations towards the company. A study of the literature established the need for a clearly defined statement of mission and its influence on the long-range success of the company. Guidelines for writing a statement of mission were developed. With a representative group of employees the above findings were discussed. This group then developed a new statement of mission within the framework of the overall purpose of the Seventh-day Adventist Church.
Working through the process of rewriting the mission statement helped the involved people to understand the need for a concise purpose. An awareness was raised of the company's roots and its embodiment in the Seventh-day Adventist church and the production and marketing plans became more customer oriented. The project became a catalyst in making administrators of the Seventh-day Adventist Church in Germany more aware of the need for including different entities in the overall strategic planning process. Other institutions of the Seventh-day Adventist Church became interested and began the same process.
The need for a mission statement that is compatible with the overall purpose of the parent company is generally understood. But there is a great reluctance by managers and administrators to adjust their hidden agendas to the overall mission.
Church management; Mission of the church; DE-VAU-GE Gesundkostwerk GmbH
Witzig, Wolfgang Manfred, "The Process of Developing and Implementing a Statement of Mission in a Church-Owned Institution Using the DE-VAU-GE Gesundkostwerk as an Example" (1991). Project Documents. 453.
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