Date of Award
Seventh-day Adventist Theological Seminary
Doctor of Ministry DMin
Bruce L. Bauer
Young people in urban areas are especially affected by the liberal trends of the media industry.The media advertises and broadcasts programs that promote immoral behaviors among young people. The Nairobi Central Seventh-day Adventist Church is located in the capital city of Kenya and the negative effects of the media have impacted the youth of this church.
The strategy involved sensitizing Adventist youth concerning the negative impact of the media on morality. A theology of morality and purity was developed and a description of the context for the project conducted. I then used the logical framework and the Gantt chart to describe the flow of activities that were needed to achieve the purpose of the project, which was to develop and implement a strategy to educate Adventist youth in the Nairobi Central Church on the importance of Adventist Christian moral values as the best option for life.
The project succeeded in sensitizing the youth of the church concerning the negative effects of the secular media. Adventist young people were also encouraged to view Adventist produced media such as Hope Channel, 3ABN, ATN, and other Christian media. The young people have responded favorably to this suggestion and are today more actively involved in outreach activities.
Parents and the leaders of the church must take a much more active role in educating the youth on the impact of media on morals and purity. Parents and the church must also help young people find alternative sources for wholesome media activities.
Mass media--Influence, Mass media and youth, Mass media criticism, Mass media--Moral and ethical aspects, Nairobi Central Seventh-day Adventist Church (Nairobi, Kenya)
Ambuchi, Alex, "The Impact of Media on the Morality of Young Adventist Church People in the Nairobi Central Church" (2014). Dissertation Projects DMin. 258.
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