180 Symposium Publications
Document Type
Contribution to Book
Publication Date
2021
Abstract
Marketing researchers have invested their time and study into quantifying the purchasing power of the spending patterns of Millennials and Gen Z. Now they are shifting their focus to the newest big spenders: The Alphas—the children of the Millennials. This new generation is barely out of diapers and most do not even have their permanent teeth, much less a wallet. Yet researchers are targeting the spending power of this new generation. This chapter looks at the effects of Millennial parents, who are entering their prime spending years, to the exciting possibilities the Alpha generation will have on the future of evangelism. Consideration is given to how to reach this amazing generation with the Gospel message, and watch as the Gospel circles our world, at lightning speed, through the technology of the Alphas!
First Page
87
Last Page
90
Book Title
Real. Deal. Heal. Gen Z and Social Issues
Publisher
Advent Source
City
Lincoln, NE
Series
The 180° Symposium
ISBN
9781629099392
Recommended Citation
Uhrig, Sherri, "Generation Alpha: Diapers, Training Wheels, and Artificial Intelligence" (2021). 180 Symposium Publications. 12.
https://digitalcommons.andrews.edu/cye-pubs/12
Acknowledgements
Posed with permission, Center for Youth Evangelism at Andrews University
Comments
The book that includes this chapter is available for purchase from AdventSource