180 Symposium Publications

Authors

Sherri Uhrig

Document Type

Contribution to Book

Publication Date

2021

Abstract

Marketing researchers have invested their time and study into quantifying the purchasing power of the spending patterns of Millennials and Gen Z. Now they are shifting their focus to the newest big spenders: The Alphas—the children of the Millennials. This new generation is barely out of diapers and most do not even have their permanent teeth, much less a wallet. Yet researchers are targeting the spending power of this new generation. This chapter looks at the effects of Millennial parents, who are entering their prime spending years, to the exciting possibilities the Alpha generation will have on the future of evangelism. Consideration is given to how to reach this amazing generation with the Gospel message, and watch as the Gospel circles our world, at lightning speed, through the technology of the Alphas!

Comments

The book that includes this chapter is available for purchase from AdventSource

First Page

87

Last Page

90

Book Title

Real. Deal. Heal. Gen Z and Social Issues

Publisher

Advent Source

City

Lincoln, NE

Series

The 180° Symposium

ISBN

9781629099392

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