Contribution to Book
Marketing researchers have invested their time and study into quantifying the purchasing power of the spending patterns of Millennials and Gen Z. Now they are shifting their focus to the newest big spenders: The Alphas—the children of the Millennials. This new generation is barely out of diapers and most do not even have their permanent teeth, much less a wallet. Yet researchers are targeting the spending power of this new generation. This chapter looks at the effects of Millennial parents, who are entering their prime spending years, to the exciting possibilities the Alpha generation will have on the future of evangelism. Consideration is given to how to reach this amazing generation with the Gospel message, and watch as the Gospel circles our world, at lightning speed, through the technology of the Alphas!
Real. Deal. Heal. Gen Z and Social Issues
The 180° Symposium
Uhrig, Sherri, "Generation Alpha: Diapers, Training Wheels, and Artificial Intelligence" (2021). 180 Symposium Publications. 12.