Contribution to Book
The candidacy of Barack Obama and historic presidential election revealed some important lessons to us about our country and its future. One of the most interesting elements of his election was the way in which this campaign was able to engage youth and young adults. In the general election Obama won 66% of 18-29 year old voters. Much of his organization and support for youth was done by collegians on college and university campuses around the country. At a time when the Christian church is hemorrhaging 70% of young adults ages 18-22 Obama’s ability to galvanize and win the youth vote could be instructive to churches. How was his campaign so successful in winning the youth vote and what lessons can we learn as we seek to engage, preserve and win young adults on public college and university campuses? This paper looks at seven strategies the Obama Campaign used to effectively reach and win the support of collegians and suggests five strategies that we can use as a church in public campus ministries.
Reach the Campus, Reach the World
The 180° Symposium
Nixon, Timothy, "The Obama Factor" (2010). 180 Symposium Publications. 108.
Posted with permission, Center for Youth Evangelism at Andrews University