Presentation Title

Effects of Print Media Intervention on Knowledge, Attitude and Practice Intention of Primary Hypertension Prevention among the Working Class in Ogun State, Nigeria State, Nigeria

Presenter Status

PhD Student, Mass Communication

Presentation Type

Oral Presentation

Location

Buller Hall, Room 250

Start Date

24-5-2019 2:20 PM

Presentation Abstract

The increasing prevalence of hypertension around the world, as well as the health complications and mortality caused by it, call for concern. Globally, approximately 7.5 million lives are lost to this non-communicable disease annually. This has led to the urgent need for effective strategies to communicate hypertension prevention messages, especially to working class individuals in Nigeria who have displayed a lack of knowledge, poor attitudes, and little or no intention to practice modifiable risk factors and lifestyle needed for hypertension prevention. Therefore, a print media intervention was implemented by this study, using posters and flyers designed to communicate hypertension prevention messages. The study employed a quasi-experimental research design to examine the effects of the print media intervention on knowledge, attitude and practice intention of hypertension prevention among the working class in Ogun State, Nigeria. Participants were exposed to the intervention materials for eight weeks. A validated questionnaire was used for data collection at baseline and post-intervention. The hypotheses of the study were subjected to the Paired samples T-test. Results showed that there were significant differences in the knowledge, attitude and practice intention of hypertension prevention.

Biographical Sketch

Oluwaseyi Adewunmi Sodeinde is a doctoral student at the Department of Mass Communication, Babcock University, Nigeria. She bagged First Class degree in Mass Communication from the same university in 2013. Oluwaseyi obtained a Master of Arts degree in Media Practice for Development and Social Change from the University of Sussex, UK. Her research interests include broadcasting, social media and health communication.

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May 24th, 2:20 PM

Effects of Print Media Intervention on Knowledge, Attitude and Practice Intention of Primary Hypertension Prevention among the Working Class in Ogun State, Nigeria State, Nigeria

Buller Hall, Room 250

The increasing prevalence of hypertension around the world, as well as the health complications and mortality caused by it, call for concern. Globally, approximately 7.5 million lives are lost to this non-communicable disease annually. This has led to the urgent need for effective strategies to communicate hypertension prevention messages, especially to working class individuals in Nigeria who have displayed a lack of knowledge, poor attitudes, and little or no intention to practice modifiable risk factors and lifestyle needed for hypertension prevention. Therefore, a print media intervention was implemented by this study, using posters and flyers designed to communicate hypertension prevention messages. The study employed a quasi-experimental research design to examine the effects of the print media intervention on knowledge, attitude and practice intention of hypertension prevention among the working class in Ogun State, Nigeria. Participants were exposed to the intervention materials for eight weeks. A validated questionnaire was used for data collection at baseline and post-intervention. The hypotheses of the study were subjected to the Paired samples T-test. Results showed that there were significant differences in the knowledge, attitude and practice intention of hypertension prevention.