Faculty Publications
Title
Advertisement Encoding: The Influence of Interactive Picture, Name, and Copy on Ad Recognition
Document Type
Article
Publication Date
January 1994
Journal Title
Association of Marketing Theory and Practice
Recommended Citation
Warwick, Jacquelyn and Jones, Sheila, "Advertisement Encoding: The Influence of Interactive Picture, Name, and Copy on Ad Recognition" (1994). Faculty Publications. 100.
https://digitalcommons.andrews.edu/sba-pubs/100
