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This report summarizes the results of a series of ClusterPlus studies conducted by Andrews University and Donnelley Marketing Information Services, Inc. for the Seventh-day Adventist. In this series of analyses, the Seventh-day Adventist National Membership Database, defined as New Believer and Total Believer Groups, were analyzed through the ClusterPlus Marketing System to determine the lifestyle cluster segments, which contain the highest concentration of Seventh-day Adventist Believers.
Institute of Church Ministry
division, program, north american
Dudley, Roger, "The North American Division Marketing Program, Vol. 1: Profiling Adventist Members and Baptisms." (1986). Human Subject Research Archive. 94.