Date of Award

2011

Document Type

Honors Thesis

Department

Behavioral Sciences

First Advisor

Karl G. Bailey

Abstract

This study examines the differences in implicit attitudes toward meat and vegetables in religious vegetarians and omnivores on a religious, vegetarian campus. Response times and error rates from the Implicit Association Task (IAT) were used to examine whether external diet commitments consistently affect internal attitudes. We found a significant main effect of diet on IAT responses, but no significant interaction of diet with a self-control depleting task. Thus, participants' explicit responses were by far the strongest predictor of their implicit attitudes, demonstrating that, unlike short-term dietary choices, long-term dietary choices are robust in the face of self-control depletion.

Subject Area

Vegetarians--Attitudes., Omnivores--Attitudes, Vegetarianism

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