Date of Award

2012

Document Type

Honors Thesis

Department

Visual Art & Design

First Advisor

Rhonda Root

Second Advisor

Douglas Taylor

Abstract

This is a study on color and how it affects emotion and human behavior. Color can both affect and express a person's mood. We see this played out by Pablo Picasso, whose Blue and Rose period paintings consisted of a dominant color expressing his emotions. Impressionist painters, such as Claude Monet, were fascinated with the variations of color that are produced in certain light conditions, different times of day, weather conditions, and seasons. By using studies on color and human behavior done by color specialists, such as Faber Birren, as well as looking back at color explorations of early painters, graphic designers can learn to utilize color in such a way that is not only visually pleasing, but also enhances the voice of their work, and viewers can become better aware of the influences of their behavior, which often play out in their actions.

Subject Area

Color in art, Human behavior

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