Date of Award

3-28-2016

Document Type

Thesis

Department

International Language Studies

First Advisor

Sonia Badenas

Second Advisor

Pedro Navia

Abstract

In 1980, Dr. Geert Hofstede published a book outlining his methodology for quantifying and objectively comparing cultures based on six distinct dimensions. However, since Dr. Hofstede's research focused primarily on adult demographics, it may not adequately predict reality once the younger generation assumes a place of ideological primacy in society. My project aims to determine Americanization's impact on current Hispanic scores to see if they remain consistent with tradition or shift towards the United States' values. To accomplish this, I developed a scale similar to Hofstede's and analyzed the Billboard Top 40 list for 2014.

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